Watts Water Quality eCommerce
Overview
Watts Water is a global leader in water solutions for residential, industrial, municipal, and commercial settings. Founded in 1874, Watts offers one of the most varied product lines in the world, with solutions for drainage, plumbing, water quality, and more. With both B2B and B2C customers, the company requires a robust eCommerce platform to serve both.
My Role
Senior User Experience Consultant
As a UX Consultant, I worked from the ground up to identify and produce specifications for a B2B and B2C eCommerce platform. I conducted interviews and qualitative exercises with users, stakeholders, project managers, and other subject matter experts. Then, I executed an iterative low-fidelity prototyping process to further identify key requirements for the application. Finally, I advanced the prototypes to a high-fidelity status and assisted with their handoff to developers.
Objectives
The overall objective of this partnership between Watts Water Technologies and Matt Byrnes is to produce high-fidelity interactive prototypes for a B2B and B2C eCommerce website.
Specific objectives include the following:
- Review the findings of user research previously conducted by Watts
- Determine key points within the research to translate into a user interface and overall user experience
- Review the Magento/Adobe Commerce platform for understanding of its abilities and limitations
- Determine language and branding to distinguish this B2B website and intended customers from other Watts eCommerce websites
- Develop low to high-fidelity interactive prototypes for the interfaces outlined in the following deliverables section
- Produce documents specifying functionalities and potential front-end solutions
Deliverables
- Documents detailing the findings of user research and ways to apply these findings through UX/UI design
- Low to High-fidelity interactive desktop, tablet, and mobile prototypes for the following:
- Homepage
- Category Page
- Product Detail Page
- Dashboard
- Documents detailing functionalities and potential front-end solutions for these prototypes
